In 2004, the Liechtenstein brand was introduced with the goal of
symbolically representing the values and qualities that make up Liechtenstein's distinctive characteristics
in a clearly recognizable brand. The font 
For
this purpose, a font was created that symbolizes the development of the country from an agrarian state
(flower) into a financial center (circle) and an industrial location (rectangle): Liechtenstein – natural,
and at the same time highly developed. The symbols The
following five core messages standing for Liechtenstein constitute the basis of the Liechtenstein brand:
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internationally networked small state open to the world (the heart symbolizes dialogue among people and nations), |
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successful financial center (the circle represents a coin), |
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highly developed industrial location (the rectangle stands for precision work), |
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diverse cultural life (the house as a symbol for customs, tradition, history, and culture), |
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hospitable vacation and recreation country (the flower stands for nature and is composed of hearts – the symbol of dialogue). |
The
five symbols are joined together into the form of a crown, representing the monarchic system of state
and Liechtenstein's entrepreneurial Princely House. 
Together,
the symbols stand for the identity and diversity of the country of Liechtenstein, united under the Liechtenstein
brand. The short form 
Used
on the Internet, as a postal code, and to prevent confusion with other countries. The
color of the brand The color is a mixture composed of
RED and BLUE. Its uniqueness combined with the new LIECHTENSTEIN font commands attention. The
Liechtenstein brand in brief - The Liechtenstein
brand with its distinctive and unique appearance serves to provide a uniform, recognizable, and consistent
presentation of the country.
- The «Liechtenstein Brand» initiative
of the Image Liechtenstein Foundation is an inter-party project with the goal of repositioning Liechtenstein
internationally for the long term.
- The brand does NOT compete
with the official presentation of the State of Liechtenstein. Rather, its primary function is to serve
the presentation of the country for purposes of public relations and communication.
- The
Liechtenstein brand is a powerful aid for all communication measures of the country of Liechtenstein,
both at home and abroad.
Introduction more
Infos |
