Engaging in elite sports means to compete at the level of the best in the world, which is hardly or no longer possible in the framework of amateur sports. Liechtenstein is a small country, so the potential for elite athletes is already limited due to the size of the population. Although the broader interests in the area of sports (popular sports) are clearly the focus of State activity, it should be pointed out that successful elite athletes are "ambassadors" and "advertisements" for the country they are from or for which they compete. Elite athletes in particular, but also everyone else engaged in sports, contribute to the national community of Liechtenstein and to the image of Liechtenstein abroad. In addition, elite athletes are idols and therefore can function as role models, which can be particularly motivating for young people. Especially through participation in world championships and Olympic Games, Liechtenstein has again and again enjoyed positive headlines. The great successes of Liechtenstein skiers are a clear example.

For these reasons, the State must participate in the targeted promotion of elite sports. On the one hand, the State can provide an optimal infrastructure, to the extent conditions allow. Liechtenstein certainly has a very good infrastructure, especially with respect to the new sports facilities in Schaan (track and field) and Vaduz (soccer). On the other hand, the financial element plays an important role, since elite sports are now only feasible in the form of professional sports. This requires a high demand on financial resources, which athletes cannot supply of their own accord, at least unless their successes propel them to the top income level. It is primarily the responsibility of the individual sports associations to provide the necessary conditions. Private sponsoring has also become an indispensable part of professional sports. The State promotes elite and competitive sports in the form of one-time or annual financial contributions or other support measures.

Ambassadors on the
international sports stage:
Liechtenstein's elite athletes