As a tourist destination, Liechtenstein offers the fascination and exotic attraction of a principality and microstate as well as the opportunity to discover untouched nature in the heart of the Alps.
Liechtenstein wants to be known not only as a successful business hub but also as a great place to live, work and visit. The Principality's central marketing organisation, Liechtenstein Marketing, and the national tourism sector with its many partners are dedicated to promoting the country. As in most countries, the level of income generated from tourism depends on the economic situation, the weather and changing holiday trends. However, for Liechtenstein the money generated by visitors is neither the only nor the most important contribution tourism makes to the country.
Guests who visit Liechtenstein and stay at least one night are traditionally from Switzerland or Germany (60%). Around 15% come from Austria, Belgium, Italy, Great Britain and the Netherlands. The remaining 25% of visitors to Liechtenstein come from the rest of Europe, the United States and almost all other countries around the world.