The founders of Liechtenstein start-up Frooggies are to appear in the show "Die Höhle des Löwen" on 27th September on the German private TV channel VOX. The show sees investors scrutinize start-ups' business concepts.
The Liechtenstein family start-up company Frooggies turns freeze-dried fruits into powder. Its founders, Sarah Nissl-Elkuch, Philippe Nissl und Patrick Elkuch, applied to appear on the VOX show "Die Höhle des Löwen" last year, according to a statement, and were subsequently selected.
In the spring, the team travelled to Cologne for filming, where they had to undergo discerning questioning by the five investors: Judith Williams, Jochen Schweizer, Frank Thelen, Ralf Dümmel and Carsten Maschmeyer. Whether or not a deal was reached was not revealed in the founders' statement. By the time the show airs on 27th September, Frooggies will have revised its design and website, as well as launched a new product, according to the statement.
Powder made from freeze-dried fruit is reputed to be rich in vitamins and to have a variety of uses, such as in drinks, desserts, smoothies and muesli. The product is free from additives and sugar, and is said to be one-hundred per cent natural.
In 2015, Frooggies won the Businessplan Wettbewerb Liechtenstein Rheintal competition. To date, the start-up has filled 10,000 bags of its fruit powder.