Data protection

 

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally.

Data collection on this website

This privacy policy applies to the website of Liechtenstein Marketing (https://www.liechtenstein.li) and to the personal data collected via this website. For websites of other providers to which reference is made, e.g. via links, the data protection notices and declarations there apply.

Name and contact details of the person responsible

Liechtenstein Marketing
Äulestrasse 30
9490 Vaduz
Liechtenstein
T 00423 239 63 63
info(at)liechtenstein.li
www.liechtenstein-marketing.li

Categories of personal data collected

Our system automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are

  • Browser type and browser version
  • Operating system used
  • referrer URL
  • Host name of the accessing computer
  • Time of the server enquiry
  • IP address

This data is not merged with other data sources.

Purposes of processing

The processing of personal data on our website is limited to the data required to provide a technically error-free display and to optimise our website.

Legal basis

The processing of personal data in connection with our website is carried out in accordance with Art. 6 para. 1 let. f GDPR on the basis of our legitimate interests in ensuring the stability and operational security of the system.

cookies

We use session cookies on our website to make our website more user-friendly. Cookies are small files that your browser automatically creates and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. 

If you do not want this, you can set up your browser so that it informs you about the setting of cookies and you allow them in individual cases. However, we would like to point out that deactivating cookies will mean that you will not be able to use all the functions of our website.

The legal basis for the data processed by cookies is Art. 6 para. 1 lit. f GDPR.

Storage duration

We store the personal data collected each time our website is accessed and files are transferred for a period of 180 days. The data is stored for reasons of data security - in particular to defend against attempted attacks on our web server - as well as to ensure the stability and operational security of our system.

We process your personal data in connection with the forms as long as the contractual relationship remains in place. If no contract is concluded, we will delete the data after responding to your enquiry.

SSL and TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from ‘http://’ to ‘https://’ and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Consent with Usercentrics

This website uses Usercentrics' consent technology to obtain your consent to the storage of certain cookies on your end device or to the use of certain technologies and to document these in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Strasse 7, 80331 Munich, Germany, website: https://usercentrics.com/de/ (hereinafter referred to as ‘Usercentrics’).

When you visit our website, the following personal data is transmitted to Usercentrics:

Your consent(s) or the revocation of your consent(s)

  • your IP address
  • Information about your browser
  • Information about your end device
  • Time of your visit to the website
  • geolocation

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign the consents you have given or revoke them. The data collected in this way is stored until you ask us to delete it, delete the Usercentrics cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.

The Usercentrics banner on this website was configured with the help of eRecht24. You can recognise this by the fact that the eRecht24 logo appears in the banner. In order to display the eRecht24 logo in the banner, a connection to the eRecht24 image server is established. The IP address is also transmitted, but is only stored in anonymised form in the server logs. The eRecht24 image server is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.

Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Matomo

This website uses the open source web analysis service Matomo.

With the help of Matomo, we are able to collect and analyse data about the use of our website by website visitors. This enables us to find out, among other things, when which pages were accessed and from which region. We also record various log files (e.g. IP address, referrer, browser and operating system used) and can measure whether our website visitors perform certain actions.

The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time.

IP anonymisation

We use IP anonymisation for the analysis with Matomo. Your IP address is shortened before the analysis so that it can no longer be clearly assigned to you.

Hosting

We host Matomo with the following third-party provider:
Sitewalk
Im alten Riet 153
9494 Schaan
Liechtenstein

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyse the key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take another action (conversion measurement). Conversion measurement can also be carried out across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted advertising to visitors to our website outside of the website, whereby, according to LinkedIn, no identification of the advertising addressee takes place.

LinkedIn itself also collects log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymised). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for its own advertising purposes. Details can be found in LinkedIn's privacy policy. 

Legal basis

If consent has been obtained, the above-mentioned service is used exclusively on the basis of Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time. If consent has not been obtained, this service is used on the basis of Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here and here.

The company is certified in accordance with the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link.

Objection to the use of LinkedIn Insight Tag

You can object to the analysis of user behaviour and targeted advertising by LinkedIn by clicking on the following link.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

MyFonts

This site uses MyFonts. These are fonts that are loaded into your browser when you visit our website in order to ensure a uniform typeface when displaying the website. The provider is Monotype Imaging Holdings Inc, 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA.

In order to check compliance with the licence conditions and the number of monthly page views, MyFonts transmits your IP address together with the URL of our website and our contract data to its servers in the USA. According to Monotype, your IP address is anonymised immediately after transmission so that no personal reference can be made (anonymisation).

Details can be found in Monotype's privacy policy here.

The company is certified in accordance with the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link.

According to the EU General Data Protection Regulation, you have the following rights:

  • to obtain information about the personal data processed or the categories of personal data processed, the purposes of processing, the categories of recipients to whom your data has been or will be disclosed, the intention to transfer data to a third country or an international organisation, including suitable guarantees, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information on its details;
  • to request the rectification, completion or erasure of your personal data that is incorrect or not processed in accordance with the law
  • require us to restrict the processing of your personal data;
  • in certain circumstances, to object to the processing of your personal data or to withdraw the consent previously given for the processing;
  • to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;

Right to withdraw consent

If you have consented to the processing of your personal data by the controller with a corresponding declaration, you can revoke this consent at any time for the future. However, this does not affect the legality of the data processing carried out on the basis of the consent until the revocation.

Competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy. The complaints authority responsible for this website is

Data Protection Office Principality of Liechtenstein
Kirchstrasse 8
P.O. Box 684
FL-9490 Vaduz

Telephone: +423 236 60 90
E-mail: info.dss(at)llv.li
Website: www.datenschutzstelle.li
 

Status of the privacy policy
02.12.2024